The National Wedding Show has today launched a brand new national charity initiative to raise vital funds for Breakthrough Breast Cancer. Women across the UK will be called upon to wear their wedding dresses to work on the 17th September 2010 which will be known as Brides at Work Day. In addition to this, Ocean Media will be donating 50p from the sale of each ticket purchased for the National Wedding Show to help win the battle against this disease. Ashley Roberts, event director comments:

‘The National Wedding Show is delighted to be supporting Breakthrough Breast Cancer through the Brides at Work initiative. It is a sad fact that I am aware of so many people that have been affected by breast cancer either directly or indirectly and this gives us the opportunity both to raise awareness and funds for the essential and pioneering work of Breakthrough Breast Cancer.’

We’ve all had to endure months of wedding chat with the office Bridezilla and all too often don’t get a chance to see the bride in the dress that has been the focus of all those months of angst. Brides at Work presents the perfect opportunity for girls to relive their princess moment and for colleagues to join in the fun. And it’s not just for the Brides; Grooms, Bridesmaids and Mothers of the Bride are all encouraged to don their wedding finery and celebrate Brides at Work.

Every year nearly 46,000 women and around 300 men are diagnosed with Breast Cancer in the UK. The good news is that through better awareness, better treatments and better screening more women than ever are surviving breast cancer. Breakthrough Breast Cancer is dedicated to the prevention, treatment and ultimate eradication of breast cancer. The charity fights breast cancer on three fronts; research, campaigning and education. Breakthrough funds ground-breaking research, campaigns for better services and treatments and raises awareness of breast cancer. Through this work the charity believes passionately that breast cancer can be beaten and the fear of the disease removed for good. Breakthrough Breast Cancer is delighted to be working with the National Wedding Show on such an exciting project, as Chris Askew, Director of Fundraising at Breakthrough Breast Cancer comments:

‘Breakthrough Breast Cancer is thrilled to be benefiting from ‘Brides at Work’, a brilliant new fundraising campaign encouraging brides to put on their wedding dresses again all whilst raising vital funds for our pioneering research, campaigning and education work. We look forward to seeing bridal parties in unexpected places on the 17th September!’

Brides at Work is open to all, no matter when the wedding took place or indeed if it is more of a work in progress…. all that is needed is a wedding dress and a willingness to raise awareness and funds for the fight against this devastating disease.

Brides at WorkBrides at Work

Autumn 2010 Dates for Diary: 1-3rd October, Earls Court, London and 8-10th October NEC, Birmingham

For more information visit the National Wedding Show website www.nationalweddingshow.co.uk

Or Breakthrough Breast Cancer www.breakthrough.org.uk/bridesatwork

We are excited to announce that the newest addition to our flexible couture ranges has finally been launched. Snow Kissed is a collection of elegant winter wedding stationery and is available in all 55 swatch colours.

Winter Wedding Invitation

You can view the entire range in Blue by viewing by design and selecting the winter wedding invitation, and we have 5 main colour themes that will be introduced across all items. These base colour themes are Blue, Pink, Lilac, Silver and Gold and you can view the wedding invitations in these colours right now!

Pink Winter Wedding Invitation

Our Snow Kissed winter wedding invitations start from just £2.75, with DIY options available soon! If you would like to order any samples of our snow kissed invitations in any of our swatch colours please email us at hello@ivyellen.com

Ivy Ellen has teamed up with one of the UK’s leading wedding favour and gift suppliers ‘And All Things Nice’ to offer our readers & followers the chance to enjoy a 10% discount when purchasing any items from their website. Simply use the promo code  AATN10IE when shopping at www.andallthingsnice.net and save money!

Wooden Wedding Sign

And All Things Nice are known for supplying quality wedding favours, gifts and decorations for your big day. All items are unique, original and extremely affordable, so if your yet to sort out the finishing touches for your big day visit www.andallthingsnice.net.

wedding favour box

The Ivy Ellen design team have created and developed a brand new table card style to be rolled out across all of our designs. The new table cards use beautiful foiled text and numbers, available in glossy silvers and golds, on a luxury transparent paper which is then attached to the design. The cards are finished with gorgeous hand placed Swarovski jewels to add a sparkle to your wedding table.

Vintage Table Card

Vintage Garden Table Card

Table cards are available from £3.40 and can be found by item on our Wedding Table Card page.

Vintage Table Card

Vintage Floral Table Card

These new Table Cards are also available as DIY items from just £1.35. Checkout the DIY Wedding Stationery for more details.

Wedding Table Card

Rose Scroll Table Card

Butterfly Wedding InvitationsWith such a fresh and elegant feel, swatch colour 53 (Aqua) is the perfect colour for a spring beach wedding.

Butterfly Favour BoxEmma and Craig from the West Midlands chose Aqua as their motif colour for the butterfly love design to be used across their on the day stationery.

With aquamarine jewels and personalised silver foiled text, their truly unique wedding stationery was beautiful and light, perfect for a spring wedding.

Butterfly Place cards

You can view our butterfly designs on our Butterfly Love page.

This last month seems to have had a digital theme running through it and it has had me thinking a lot about wedding invitations and their future in an age which is moving more and more towards digital relations using email, texts and websites like Facebook.

In fact this week there has even been a couple in Tokyo who were married by a robot that conducted the wedding ceremony rather than a human. With the majority of our time being spent interacting via texts and on sites like Facebook and Twitter and less and less time spent using traditional mediums like writing letters and sending cards how can this possibly strengthen the value of wedding invitations you might ask?

Picasso's Nude, Green Leaves and Bust

Well scarcity is one of the key drivers of value. Take, for example, the sale of Picasso’s Nude, Green Leaves and Bust which sold this month for $106.5 million. The less widespread and less available something is  the more valuable it becomes. If you want to show your lover how important she is to you, a beautiful handmade card or a bunch of the best flowers go a lot further than a text, an email or a Facebook poke. Anyone can do those in no time. Likewise, by posting wedding invitations to your guest you are signalling to them the importance of your big day. A luxury handmade wedding invitation takes this a step further and really sets the tone for a wedding that’ll be a cut above the rest.

Vintage Garden wedding stationery by Ivy Ellen

It’s not just how easy technology is that strengthens the value of the more time  consuming floral or card purchase though. It seems that we still have a strong pull towards the tangible things in our life. Hewlett Packard recently surveyed 1,000 British consumers 16-60 and discovered that, whilst 86% have access to digital media, 68% still prefer physical photographs to digital and 95% prefer books to ebooks. In fact, in a recent survey by the Greeting Card Association, the vast majority of people, even 16-24 year olds, would not feel very happy if they did not receive a card for our Birthday. When your guest holds that beautiful luxurious wedding invitation in their hand they feel a stronger connection to the day and to you. This works in much the same way that holding a vinyl album brings a greater feeling of closeness to the artists and their music than looking at an image of the same album on your ipod.

Ivy Ellen's Wedding

Lastly, the tangible tells a story in a far more powerful way than the digital. Take Picasso’s Nude as a case in point. The painting tells a tale of Picasso’s all consuming passion for his muse. It’s powerful because painting it took him time, because it’s crafted, considered, it painstakingly captures a moment in time and because there isn’t another quite like it in the world. We feel that our handmade wedding invitations will tell your children and your grandchildren about the special importance of your big day and what it meant to you. We named our company Ivy Ellen after Jo’s nan because of this and partly inspired by her wedding photograph. Ivy Ellen has a story to tell (Interestingly, there is only one original copy of this photo so it has heritage and beauty in its very fragile nature). Ivy’s story reminds us that our weddings are the story of our existence, of love, of passion, of relationships, family and of people caring for one another.

When you think of how powerful a beautiful wedding invitation can be in this context its value seems to far outweigh all of the practicalities and efficiencies of eternal lasting digital alternatives. It’s because of the proliferation of the internet, email and texts that they have become so much more valuable. When a card or an invitation arrives through your letterbox, you know it’s special.

To browse Ivy Ellen’s beautiful handmade wedding stationery and see how they can add more value to your wedding click here.

Will Apple's Wedding Ticketing system destroy Wedding Stationers?

Apple have applied for a patent on a new ticketing system that could revolutionise the wedding industry and boost wedding photo and video sales. But will it sound the death knell for wedding invitations?

Apple’s iphone, ipods and ipads are changing the way we interact with information and entertainment. Their new ticketing set up (called “Concert Ticket +”), which integrates with itunes, is a natural add on and could be a huge boost to Apple’s sales. Using the barcode based system concert goers may never have to worry about forgetting tickets as long as they have their phones, there are assumed environmental benefits of a paperless system as well as cross selling opportunities of being able to sell tickets to album buyers and visa versa.

One of the additional ticket systems mentions a wedding invitation system where wedding party members could access maps, gift lists, calendar reminders, etc through their smart phones. The exciting cross selling opportunities for wedding photographers and videographers are that the electronic wedding invitation or program may include an option to view or purchase wedding video or wedding photos, to get an audio recording of the toast, or to obtain the playlist of music at the reception.

So what will this mean for wedding stationery suppliers like us? Is this the beginning of the end? Why should people buy beautiful paper stationery over electronic alternatives? At Ivy Ellen, we have noticed a trend towards people communicating certain aspects of their wedding online. For example, instead of using an information insert (or booklet) details like maps, hotels, etc are being posted online and instead of purchasing RSVP’s some people have simply been adding their email on the RSVP line of their invitation.

Far from seeing the end of invitations we believe that there are still good reasons to send beautiful wedding invitations and the environmental argument is not necessarily as straightforward as you may think.

From an eco perspective paper is a natural fibre and is one of the best environmental stories on the planet. For example, did you know that in the forests we source our trees from, for every tree cut down, three to four trees are planted in its place? Paper only accounts for 11% of wood extracted from forests. There are an estimated 25% more trees in the world than 100 years ago and in Europe forests are increasing in size at a rate of 1.5 million football pitches a year. That means that when you buy wedding stationery from us and FSC accredited sources you are increasing the number of trees on the planet.

Compare this with the web, smart phones and computers. All of which use electricity in abundance. With Google, for example, scientists have found that an average search on a PC generates about 7 grams of C02. According to The Sunday Times performing two searches is comparable to bringing a kettle to boil. Although that may not sound like a lot, Google handles in excess of 200 million searches daily. Google’s data centers actually use half the energy of your standard data centre. These data centers are constantly active providing us with the internet, burning through electricity and emitting C02. Also paper has a 62% recycle rate (in Europe), which is far higher than the rate at which computers and phones are recycled. Using an online information system is not adding trees to the planet and may be a lot less environmentally friendly than we think.

We believe there are other profound benefits to using beautiful papers and printing techniques for your wedding stationery in much the same way that listening to an album on vinyl beats the tinny sound of an MP3. Sure both play the same tune, but it is the subtle differences and nuances that you lose. Beautiful wedding stationery has soul. It is wonderful to receive. Just think how many truly personal letters or invitations come through your letterbox each year. How do you feel when you receive them? They are way more special than an email in your inbox or on your Facebook page. They feel wonderful in the hand and often have your friends’ handwriting on them (how often do you see that these days?). When you send your guests an invitation by post you are giving them that feeling. How does that make you feel?

Wedding stationery also supports the work of creative people and craftsman who create something you can keep and hand on to your grand children. Wedding stationery won’t crash, get a virus, be accidentally deleted or disappear because there’s a power cut.

Your wedding stationery can really add a key visual element to your table decorations and tie together your colour scheme on the day with important elements like, menus, place names and table plans all of which would not have the same effect if this information was stored on your guests phones.

Finally, as with your wedding invitations your guests will appreciate a thank you by card more than a thanks by phone or email. It says so much about how you feel about them and their gift which in turn makes them feel really appreciated. It if you want to feel closer to your friends and family, beautiful wedding stationery, well chosen and posted through their door can really help you.

Your wedding is one of the most important and personal moments in your life. You deserve the best and your special day deserves to be remembered always. Beautiful wedding stationery from Ivy Ellen can help you do just that. Good luck with your plans and do call us if you need any advice or help.

Details of Apple’s new patent can be found at patentlyapple.com

Details of Paper’s great environmental story can be found at twosides.info

Still basking in the success of their recent iPad launch Apple are not content with grabbing massive market share of the music, entertainment and mobile phone markets. A recent Patent Application shows that they plan to take a slice of the Wedding Market too threatening jobs and livelihoods.

The Application shows a wedding invitation system where wedding party members could access maps, calendar reminders, gift lists and receive wedding invitations electronically through their smartphones. If brides and grooms and wedding planners start moving over to this new system it could be catastrophic for thousands of creative wedding stationers around the world.

“This could be a serious threat to our livelihoods and our staff’s jobs. We have put our life savings into our wedding stationery business, Ivy Ellen, which launched at the National Wedding Shows in October and recently showed at the prestigious Designer Wedding Show. The irony of course is that much of the artwork for our cards is prepared on Apple Macs, being a Mac fan I’m very disappointed in them,” – says wedding stationer, Jeremy Corner, Ivy Ellen Ltd.

One of the advantages of the new system is that it is could be more environmentally friendly as it uses a paperless system and therefore appeal to the Green Wedding sector.

“Three to four trees are planted for every tree cut down to make the paper for our wedding stationery. Our products actually grow forests. According to The Sunday Times scientists have found that performing two internet searches is comparable to bringing a kettle to boil. God knows what C02 those billions of daily internet clicks are really emitting, but online wedding stationery systems certainly won’t be planting trees like our FSC accredited suppliers are” – says Jeremy

He continues: “I think it will be a real shame if couples move away from traditional invitation sending. It feels so special to receive something personal like a wedding invitation or wedding thank you card through the post. Your wedding is the one of the most important days of your life, it deserves more than an email.”

Read Ivy Ellen’s blog for more http://ivyellenweddinginvitations.co.uk/weddinginvitations/

Details of Apple’s new patent can be found at patentlyapple.com

Details of Paper’s great environmental story can be found at twosides.info

A close friend of the Kate Middleton, Andy Grayson (pictured here skiing in Switzerland with the couple), has revealed that the couple have eloped and married in secret on a recent ski trip to Europe.

Price William

There has been mounting speculation in Prince William (27) and Kate Middleton (28) would be announcing their engagement this year, but this will come as a total shock to many. “There will be a lot of broken hearts across the world when this gets out”, speculated Grayson who is a relative of Ivy Ellen. The couple have been an item since 2001 where they met studying together at St Andrews University. It is thought that Kate and William have done this in reaction to continued invasions of privacy by the press and paparazzi. “I think they just wanted something special in piece and quiet, although I hate to think how the Royal family will react to this news,” said Grayson.

UPDATE: This was our APRIL FOOL story for 2010. Hope you all enjoyed it ;-)

Prince William

Ivy Ellen recently exhibited at the National Wedding Show at the Birmingham NEC over the weekend of the 5 – 7th March, and we’re delighted to announce we had  fantastic show!

We met hundreds of brides, mothers of the bride, bridesmaids and even the occasional groom all brimming with excitement (at least at the beginning of the day!) and looking for National Wedding Show logoinspiration for their big day. We received lots of great feedback on our designs and lots of positive comments on our new colour swatch detailing 55 colours available across all of our stationery designs.

The National Wedding Show is the UK’s largest wedding show with exhibitors from all areas of the industry, from wedding dresses to cakes, photographers to tiarras and florists to stationers. Everyone you could hope to meet and talk to for advice and ideas on your wedding day are at the show.

If you haven’t had the chance to come along to a show make sure you catch this Autumn’s National Wedding Shows on 1 – 3 October at Earls Court, London and 8 – 10 October at the NEC Birmingham. Ivy Ellen will be there and would love to see you at talk about your wedding stationery.

For more information on the National Wedding Show see our wedding show page.

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