It’s not often that brides look at wedding dresses and think “I could do that”. Usually you look at a dress, think “wow that‘s gorgeous”, try it on and imagine yourself in it on your big day. Then it’s just a question of how are going to pay for it. Cash or credit. It’s rare to look at a wedding dress and just see fabric, and a project that, in your mind, you could totally do on your own. This is the dress for you, you’re going to buy it and you’re going to feel a million dollars in it on your big day. Many brides and grooms see wedding stationery differently. They just see paper and text, and cannot see what’s in it for them when they spend their hard earned budget on good quality stationery. So what’s in it for you?
Well, firstly you get expert advice. Do you know about typesetting, colour balance, composition, wording, paper stocks, envelope styles or FSC accreditation? Even if you know some of these things you may not really understand how to put all these things together. As Brian De Palma, the film director, once said, “anyone can record something on a video camera, but directing is the art of invoking emotion and feeling in your audiences”. It’s the same with wedding stationery. Top wedding designers bring all their design experience into creating wedding stationery that feels great, to look at and to touch. Choose a company that lives and breathes paper and design and watch the emotional response it creates in you and your guests to enhance your special day.
Secondly, those that do choose the DIY route, always underestimate the time and effort it takes into designing, producing and distributing their own wedding stationery. We know because we just set up a new company (Ivy Ellen) to do this. It took us six months to get it all sorted and we are experts in greetings cards with 10 years experience designing, producing and selling cards to the finest shops in the world. Working with a wedding stationery expert means that all this work is done for you. All you have to do is choose a company and a design that feels right for you and match it to your colour scheme. If you choose to make your own stationery, whatever you do, avoid copying a wedding designers work to cut corners. This is bad Karma and disrupts the positive flow of creative energy around the world. Not something for your special day to be a part of.
Finally, working with a quality wedding stationery company means that you are contributing to the creative spirit in humankind. Just like buying a work of art from an artist brings warmth and joy to your soul and connects you to that artist, so it is with buying beautiful wedding stationery from a good company. In fact often you are supporting a network of creative people connected to bringing the stationery into life. We work with designers, illustrators and even musicians who supplement their incomes, by working with us, to keep doing what they love. What better sentiment to add to your wedding than to spread the love of your day out to people who are pursuing their dreams and creating beautiful things to exist in the world.
Gorgeous wedding stationery adds to the rich visual fabric of your day and brightens up your guests’ tables, it sends a cue to your guests as to what to expect and shows them what that you care about them, you care about beauty in the world and you want to share the joy and harmony of your most special of days with them. Most importantly though it is an emotional expression of your own self, like the song you choose to dance your first dance to or the dress you choose to wear. It can have a profound life affirming meaning beyond just paper and text.
